The Viral Portal (hereinafter referred to as “The Viral Portal” / “We” / “Us” / “Our”) is
deeply committed to transparency and dignified conduct in all its affairs. We are governed and guided by
the overarching principles contained in Our Code of Ethics and which We share herein for your
information.
Premise
The Viral Portal was founded with the intention to fill the vacuum created by mainstream media given the
disconnect between what the media was reporting and what the general public was understanding. It is
also Our intention to slow down the way ‘breaking news’ comes out, which often leads to false or
inaccurate information being circulated in society.
In pursuance of Our vision and mission, and to be the most reliable platform through which people get
news and information on issues which matters the most, We follow certain ethical principles.
Ethical Principles
In furtherance of Our intent expressed above and Our pursuit to be the most reliable platform through
which people get news and information on issues that matter the most, We have adopted the following
principles:
Be a neutral platform that facilitates dialogue and enables people from different backgrounds and
political inclinations to come together, discuss and solve issues that matter most Present
the most accurate important information available at the time We are reporting on a particular issue.
Credit source wherever needed or applicable. Give accurate information instead of breaking the news.
We will wait before sharing if enough information is not available and not to speculate.
Include diverse voices in the story to make it fair and balanced. Issue public apology in case of error and
rectify the error.
Publicise or mention at the outset if a story is not from editorial and is an advertisement/advertorial.
Remain strong and resolute in the wake of pressure from people in power.
Stand with the editorial in case of any legal dispute and in case of harassment